Growth Engineer (PLG)

Why this role exists

Finta is building the Capital Copilot — an AI workspace where deals run themselves. This role exists to make the product grow itself by shipping experiments and improvements that increase activation, retention, conversion, and PQL volume / quality — and by building the instrumentation that powers routing into the right queue.

Captain / Co-pilot ownership

• Captain (primary): Visitor → Signup (demand + conversion), and the measurement layer that defines whether accounts qualify for the next queue.
• Co-pilot (supports any stage): Can run education campaigns and product messaging across the lifecycle.
• Non-negotiable: Growth never makes 1:1 onboarding or commercial commitments; the captain for the queue decides sequence.

What success looks like

30 days

• Implement / validate the account lifecycle dictionary in analytics: stage, queue, captain, last-touch.
• Instrument the activation funnel end-to-end (signup → connect inbox → create deal → add contacts → upload / share docs) with QA.
• Identify top 3 drop-offs and ship the first 3 experiments.

90 days

• Operate a weekly growth cadence: hypotheses → ship → measure → decide.
• Improve at least one of: activation rate, time-to-activation, self-serve conversion.
• Define initial PQL triggers (Expansion-Ready signals) with CS / Sales alignment and route cleanly into the Expansion Queue.

6 months

• Own a compounding roadmap across onboarding, lifecycle nudges, referrals, and conversion surfaces that supports $1M ARR by EOY 2026.
• Increase PQL quality (not just volume) by reducing false positives and improving routing clarity.

Reports to: CEO / Head of Growth