Human trust
Respect the relationships behind every opportunity.
Finta brand resources
Finta makes
capital move.
A concise guide for representing Finta across partnerships, media, products, and experiences.
Logos, color, imagery, and voice — in one current source.
01 / The idea
Capital moves through relationships.
Finta helps people find who matters, understand a credible path, and keep the next step moving. This brand should feel calm, clear, and consequential — never loud for its own sake.
Intelligent direction
Make the path and the evidence behind it easier to see.
Relentless movement
Turn a clear next step into visible forward motion.
Finta in one line: Relationship intelligence that helps private-capital teams move the next right action forward.
02 / Logo
The mark leads. The lockup gives it context.
Use the primary lockup when Finta needs to be named. Use the mark where space is tight or the surrounding context already names Finta.
Give it room. Keep at least the height of the mark's flat top edge clear on every side.
Keep it legible. The mark is never smaller than 24px; the primary lockup is never narrower than 96px.
Do not recolor, rotate, stretch, add effects to, or rebuild the logo with another typeface.
Do not place the dark mark over busy or low-contrast photography. Use the reversed version instead.
03 / Color
One active signal. A quiet field around it.
Finta green identifies an active path or important next step. Ink, white, and measured Aurora color give the signal room to work.
Finta green
Active path, primary action, and opportunity.
Brand ink
Authority, focus, and dark canvas.
White
Calm, space, and document surfaces.
Aurora teal
Supporting movement and depth.
Aurora violet
Atmosphere, never the primary signal.
Aurora magenta
Use sparingly within an Aurora ribbon.
Use color by role, not decoration.Green carries action. Aurora colors carry atmosphere. Keep text on a deliberate, high-contrast field.
04 / Typography
Say the important thing plainly.
Use typography to establish hierarchy before adding color or visual effects. Headlines remain sentence case; labels can be compact and uppercase.
Display / Poppins
Move the relationship forward.
High-impact headlines · 600–700Interface / Geist
Clear context. Explicit states. A visible next step.
Navigation, body copy, and product surfacesEditorial / Forum
The work behind a relationship should feel considered.
Short editorial moments, never dense UIUse sentence case.Prefer short declarative lines.Keep long reading measures calm and accessible.
05 / Relationship system
Make the path visible.
The visual system turns a private-capital truth into a clear composition: people are nodes, context creates relationships, and an active path shows what can move next.
Relationship routeIllustrative composition
YOU
YouSource
Known context
CN
ConnectorRelationship
Possible path
TG
TargetDestination
Represent people, teams, or meaningful moments — never anonymous data exhaust.
Let a single green line establish direction without implying an introduction is guaranteed.
Use the active path to focus the decision a person can understand and review.
Use a calm final composition that carries the meaning without a sequence, effect, or animation.
Do
Use generous space, one active path, and a clear destination.
Don't
Turn relationships into an indiscriminate web of glowing lines or imply certainty that the evidence cannot support.
06 / Aurora
Finta is the platform. Aurora is the agent.
They work together, but they are not one combined mark. Finta names the platform and company; Aurora is the agent within it.
Role relationship
FintaPlatform
AuroraAgentUse Finta for company, platform, and product context.
Name Aurora as Finta's agent when the relationship is not already clear.
Place them side by side only to explain hierarchy — never as one fused wordmark.
Agent interface
Context becomes a prepared next step.
Aurora brings relevant context into work Finta helps you prepare, review, or move forward. Its role is to make the next action legible — never to become a separate product story.
Finta leads the system.Aurora carries supporting color.External action remains explicit and reviewable.
07 / Imagery
Use atmosphere to frame the work, not replace it.
Choose imagery with a clear relationship to movement, perspective, and real environments. Product material must use sanitized example data and remain legible at the size it is shown.
People, places, and work with real context. Let the image create a focused environment for the brand.
Never publish customer, investor, relationship, or deal data in an image or product capture.
Generic finance poses, glowing brains, robots, and visuals that only borrow the palette.
08 / Voice
Calm enough for consequential work.
Finta speaks with clarity and restraint. Describe the customer's work, the available context, and the next action — never a vague technological promise.
Confident without urgency theater.
Name the object, action, control state, and result.
Respect the sensitivity of relationships and private-market work.
Connect activity to the meaningful step it supports.
MissionFinta makes capital move.
One lineFinta keeps private-capital deals moving.
Describe the workKnow who. Know how. Move.
FavorFind, see, understand, prepare, review, approve, advance, move.
AvoidMagic, effortless, autonomous, best, guaranteed, all-in-one.
09 / Resources
Use the current assets. Keep the relationship intact.
Download the complete public kit or take the exact logo and Aurora assets you need. These files are current as of August 2026.
Finta public brand kit
Everything in one useful folder.
Four logo variants, two Aurora assets, and a concise usage note. No fonts, internal templates, or component libraries.
